segmentation, targeting and positioning st rategy of nike & bying decision analysis consumers company’s products , enchasing its uniqueness and exclusivity (About Nike, 2018) . Brand Positioning in the Target Market: The Nike’s effective Marketing Mix Program supports the brand positioning in the target market. The Nike 4P’s elements as shown in the architectural diagram, distinguishes it from its rival competitors. Nike's positioning revolves around serving athletes, growing its business and being a source of inspiration. For further information on positioning and perceptual maps, you should visit the Market Segmentation Study Guide.. This article explains how to draw a positioning map and includes an example perceptual map. From this we produced perceptual maps of the industry and close competitors of Nike, looking at the performance, technology, fashion and leisure of products. A brand’s position is the set of perceptions, impressions, ideas and feelings that consumers have for the product compared with competing products. Using Perceptual Maps to Show Different Competitive Sets. Nike, Inc. is a marketer of sports apparel and athletic shoes. The section below highlights how you can construct a perceptual (or a positioning map). How to construct a perceptual map.
Nike’s mission statement is "To bring inspiration and innovation to every athlete in the world." If you would like to download a free Excel spreadsheet that will enable you to quickly and easily create your own perceptual maps, then visit www.perceptualmaps.com Marketers plan positions that give their products the greatest advantage in selected target markets, and they design marketing mixes to create these planned positions.. The mission statement goes on to say "if you have a body, you are an athlete." Its Products is basically designed for sporting events.
However, if you are new to perceptual maps, you may need to review what is a perceptual map first.. One of the main benefits of a perceptual map is to demonstrate how the brand is positioned against competitors.
With this information we can identify possible competitive advantages and selecting overall positioning strategies. Perceptual maps are used by many organisations to help them identify gaps in the market.